The State of Events in a Mobile-First World
September 13th, 2017 by Brian Zinkel
In the digital world of today, our culture has become accustomed to becoming connected to the world with the push of a button. Everyone seems to have a mobile device of some kind on them at all times. In fact, according to the Pew Research Center, 95% of Americans have a cell phone and 77% own a smartphone. Safe to say it’s becoming the new normal to incorporate cell phones into everything we do.
This is especially true when it comes to live events, as this industry is using more technology than ever before. Want to know more about how the rise of mobile is shaping up how the world sees live events? Take a look at the infographic below, where we explain more about the use of smartphones at these type of events.
At the end of the day, there are three things attendees want to access on their phones: scheduling tools, event updates, and networking opportunities. But since Millennials comprise the largest demographic of smartphone owners in the United States, with 98% of Millennials ages 18-24 and 97% of Millennials aged 25-34 owning smartphones, events are changing how they work to attract and engage this younger generation. The most successful way they are doing this is by utilizing social media before, during, and after the event. Event organizers are hyping up the event beforehand to increase ticket sales via Twitter, using Instagram to document all the festivities during the event, and trying their hand at Facebook to request feedback on how they can improve for the next time.
Considering that Millennials make up 25% of the U.S. population and spend an estimated $200 billion annually, this demographic alone can be a huge money-making, mobile opportunity for events all over the nation.