4 Things to Know Before Exhibiting at Health & Fitness Expos

January 23rd, 2017 by Brian Zinkel

health and fitness expoAttending a health and fitness expo can be a fantastic marketing opportunity for you and your business. Not only will you be able to chat with some potential clients, but you will also be able to see your competition and get an idea of where your industry is going.

So if you are looking to become an exhibitor at a health and wellness show, here are some things to know before you go.

    1. The price can be expensive, but the return on investment is high
      Any business owner may have sticker shock when they first see the price tag of some expos, but the first thing you have to realize is that this money should be seen as an investment in your business. The number of people you will be able to reach at an expo is outstanding, and there is no limit on the amount of business you will see. Plenty of expos have thousands of attendees, so just imagine how your business can grow if even a couple hundred stop by your booth!
    2. You will be able to learn from your buyers
      Within the first few minutes of the expo, you will be able to learn what products customers are interested in and why. You will be able to find out what prices are reasonable within a competitive market, and finding out what your customers are interested in will give you an idea of how to create products that will sell fast!
    3. The design of your exhibitor booth is important
      As a rule of thumb, your booth design graphics should be 40% empty space. This is because what your message does not say is just as important as what it does say, and you do not want to overwhelm your customers. Offer as many prototypes of your product as you can, and make sure the name of your business along with contact information is readily available and noticeable.
    4. It is a marathon, not a sprint
      At the end of the day, you need to be patient with your activity at health and fitness expos. One expo may be great, and the next one may not bring you a lot of customers. Don’t worry too much as small and steady wins the race. Once you break into the market, have some experience, and accumulate quality product reviews, your expo days will be a breeze!

If you are considering entering a health and fitness expo, contact our professionals today in order to get started.

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