A Beginner’s Guide to Health and Fitness Expos
January 20th, 2017 by Brian Zinkel
In our technology filled world, it is incredibly important to make your brand known and to be easily seen. There are different channels of marketing and advertising, but considering that the average company allocates almost 32% of its total marketing budget to events and exhibiting, a health and fitness expo is a great way to get the word out. All in all, more than $24 billion is spent annually by U.S. exhibitors for trade show displays.
If you are looking to become an exhibitor but don’t know where to start, here is a quick and simple beginner’s guide to health and wellness expos.
What does the campaign include?
Health and fitness events are more than just booths promoting products. They have the potential to be innovative, powerful nationwide campaigns that involve all different types of media. Some of the components include:
On air – you will be able to have access to a commercial that is scheduled to broadcast on television channels all over the nation. This opportunity is meant to help you provide news content, and will be included in the station’s promotional material.
On line – digital marketing is a powerful tool, and developing an expo online will showcase the campaign through a multitude of different websites all over the nation.
On site – a physical booth at the health and fitness expo that is designed around your needs.
In print – paper advertising isn’t going anywhere soon, and you will be able to promote your business through a full color on-site printed ad that will be distributed on the day of the expo. This is a great way to have your prospective customers remember you on a day that’s chock-full of information.
What the customers are thinking:
Of course, appealing to customers and marketing your brand is the reason you are investing in a health and fitness expo in the first place. But are they really enjoying and benefiting from the experience? Here are some figures we discovered about our expos from our exit surveys:
- 93% of all expo attendees felt the expo met or exceeded their expectations.
- A booth presenter can expect a wide variety of demographics, with females comprising 65% of all attendees.
- They expect professionals — the majority of attendees considered event sponsors and presenters to be leaders in their field.
- If you are interested in learning more about expos, don’t hesitate to contact us with any of your questions today.
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